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Academic Journal

Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference.

Subjects: CONSUMERS; GENDER differences (Sociology); MARKETING

  • Source: Journal of Consumer Research; Apr2024, Vol. 50 Issue 6, p1136-1156, 21p

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Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media.

Subjects: WORK-life balance; MARKETING; SOCIAL media

  • Source: Journal of Marketing Research (JMR); Apr2024, Vol. 61 Issue 2, p307-329, 23p

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Consumer wisdom and well-being investigated via intergenerational interactions.

Subjects: WELL-being; CONSUMERS; WISDOM

  • Source: Journal of Marketing Management; Nov2023, Vol. 39 Issue 15/16, p1502-1532, 31p

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Academic Journal

Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language.

Subjects: CONSUMERS; CERTAINTY; SENTIMENT analysis

  • Source: Journal of Marketing Research (JMR); Oct2023, Vol. 60 Issue 5, p870-888, 19p, 5 Charts, 1 Graph

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Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal.

Subjects: COLLECTIVE behavior; GOAL (Psychology); CONSUMERS

  • Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p776-792, 17p, 5 Graphs

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Academic Journal

Beyond Income: Dynamic Consumer Financial Vulnerability.

Subjects: PERSONAL finance; CONSUMERS; FINANCIAL stress

  • Source: Journal of Marketing; Sep2023, Vol. 87 Issue 5, p657-678, 22p, 2 Diagrams, 6 Charts

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Academic Journal

Ask for Reviews at the Right Time: Evidence from Two Field Experiments.

Subjects: CONSUMERS' reviews; PSYCHOLOGICAL reactance; ONLINE marketplaces

  • Source: Journal of Marketing; Jul2023, Vol. 87 Issue 4, p528-549, 22p, 1 Diagram, 10 Charts, 6 Graphs

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Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers.

Subjects: SKIN care products; YOUNG consumers; ETHNICITY

  • Source: PLoS ONE; 3/21/2024, Vol. 19 Issue 3, p1-31, 31p

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Academic Journal

Boosting Customers' Impulse Purchases through Trust.

Subjects: IMPULSE buying; TRUST; SOCIAL media in marketing

  • Source: JDM: Jurnal Dinamika Manajemen; Mar2024, Vol. 15 Issue 1, p160-174, 15p

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Academic Journal

Fuzzy Gaussian mixture optimisation of the newsvendor problem: mixing fuzzy perception and randomness of customer demand.

Subjects: NEWSVENDOR model; GAUSSIAN mixture models; CONSUMERS

  • Source: International Journal of Production Research; May2023, Vol. 61 Issue 10, p3459-3480, 22p

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  • 1-10 of  5,705 results for ""CONSUMERS""